Optum

I was hired by Creatis right out of college in 2018. They put me on assignment at Optum to be the Data Asset Management (DAM) specialist. I started out focusing on web graphics, but it evolved into doing everything from print to Sell Sheets to social media and beyond.

the goals

Become the expert on the DAM and manage all web assets.

skills acquired

• Data asset management, folder structures, sizing and exporting images for web, and naming conventions

• Typography (tracking, leading, kerning, widows, orphans, and em vs. en dash)

• Corporate office behavior (First big-girl job!)

tools & apps

Photoshop, InDesign, Illustrator, Adobe Experience Manager (AEM), and Workfront

the tasks

Data asset management, PowerPoint, web graphics, infographics, billboards, sell sheets, social media, email marketing, and tradeshow booth graphics.

the results

I trained 50+ coworkers in the DAM and took it upon myself to create a training guide for folks.

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